Welcome to Te Moananui ā Toi (the Coastal Bay of Plenty). Pull up a pew, dig your toes into the sand, and chill. Nestled on the east coast of Aotearoa New Zealand’s North Island, we are home to idyllic, friendly towns and cities spread along 125-kilometres of pristine white sand beaches.

And, while the beaches are pretty epic (we don’t want to brag, but we’ve got some of the best beaches in the country) – there’s so much more to our little piece of paradise. Where else can you kayak across a lake to see a canyon shine with glow worms after dark or spend time exploring ancient rainforests and bush-clad islands? You’ll be left with lasting memories of our stunning natural landscapes and the warmth of our climate – and our people.

Useful links:

> visit tourism bop
> local attractions
> accommodation directory
> Destination NZ
> Our Place